How Small Businesses Are Unlocking Growth With Generative AI

Tanya Wetson-Catt • 29 March 2024

Staying ahead in business often means embracing cutting-edge technologies. New tools can unlock new avenues for growth. Especially for small businesses. SMBs are often looking for affordable ways to gain a competitive advantage.


One such transformative force is Generative Artificial Intelligence (GenAI). This is a technology that goes beyond automation and the AI we used to know. It can create content, solutions, and possibilities before unimaginable. It’s so revolutionary that it’s hard to go online without seeing it everywhere.


Do you have a small business seeking to grow? Looking for innovative ways to navigate the competitive landscape? Generative AI can be a powerful ally. It can drive creativity, efficiency, and growth.


Let’s look at how small businesses are harnessing the potential of Generative AI. Using it to elevate their marketing strategies, streamline operations, and foster innovation.


The Rise of Generative AI in Small Business Marketing


The landscape of small business marketing is evolving rapidly. The integration of AI technologies is reshaping strategies for growth. Small businesses are turning to GenAI to enhance their marketing efforts. This is one example of how they are leveraging it to improve profitability.


60% of SMBs say attracting new customers is their biggest challenge. While 30% say it’s marketing to prospective clients. Not surprisingly, 74% expressed interest in using AI to help.


91% of surveyed SMBs say AI has made their business more successful.


This advanced form of AI enables businesses to generate things like:


  • Images
  • Ideas
  • Customer solutions


Companies can do it at the push of a button. This reduces manual effort and unlocks new possibilities for creativity.


How Are Small Businesses Using GenAI?


1. Image & Content Creation and Personalization


Generative AI is revolutionizing image and content creation. It automates the generation of diverse and engaging visuals. Using text prompts, you can generate countless image styles. Plus, create photos and graphics that resonate with target audiences.


Small businesses can leverage GenAI to personalize marketing messages. This improves customer engagement and builds stronger connections.


2. Enhanced Customer Experience


Small businesses strive to differentiate themselves through exceptional customer experiences. Generative AI can play a pivotal role. AI-powered chatbots and virtual assistants provide instant responses. They offer a seamless and efficient communication channel.


This enhances customer satisfaction. It also frees up staff to focus on strategic aspects of relationship management.

 

3. Data Analysis and Decision-Making


Generative AI excels at analysing vast datasets. As well as extracting insights and informing data-driven decision-making. Small businesses can harness the power of AI algorithms. It can help them understand market trends as well as customer behaviours and competitive landscapes.


This data-driven approach enables more informed marketing strategies. This helps business owners optimize resource allocation. As well as maximize the impact of marketing campaigns.


4. Innovative Product Development


The creative capabilities of GenAI extend to product development. Businesses can use AI to generate innovative ideas and concepts. This includes designing new products and refining existing ones.


AI-driven tools provide a unique perspective. One that can spark creativity. As well as set small businesses on a path of continuous innovation.


5. Efficient Social Media Management


Social media has become a cornerstone of small business marketing. Generative AI is streamlining social media management. AI tools can analyze social media trends. They can also schedule posts for optimal engagement. And even generate relevant hashtags and captions. This automation allows small businesses to maintain a consistent social media presence.


Empowering Small Businesses for Future Growth


Generative AI stands at the forefront of technological innovation. It offers small businesses a gateway. One to enhance creativity, efficiency, and growth.


Those who harness the power of AI will gain a competitive edge. It can help smaller companies reach new heights of success. As well as do it affordably.


Small businesses that embrace GenAI can streamline their operations and marketing. They can also foster a culture of innovation that propels them into the future.


We’re now in a world where adaptability is key. GenAI provides small businesses with the tools to keep pace with industry changes. It also gives them the power to lead the way.

The growth potential unlocked by Generative AI extends beyond marketing. It permeates every aspect of business operations. This paves the way for a future where small businesses thrive. Well, the ones that capitalize on the innovation and strategic advantage.

 

Get Expert Guidance to Keep Your SMB Technologically Competitive


Things have always moved fast in the digital world. But GenAI seems to have accelerated that even more. Don’t let your small business get left behind. Our team of technology experts can help.


We’ll take a look at your current business needs. As well as how your technology is meeting them. Next, we’ll explore ways that newer solutions can cut costs and improve efficiency.


Contact us today to schedule a chat.

Let's Talk Tech

More from our blog

by Tanya Wetson-Catt 25 February 2026
The modern office extends far beyond traditional cubicles or open-plan spaces. Since the concept of remote work became popularised in the COVID and post-COVID era, employees now find themselves working from their homes, libraries, bustling coffee shops, and even vacation destinations. These environments, often called “ third places ,” offer flexibility and convenience but can also introduce risks to company IT systems. With remote work now a permanent reality, businesses must adapt their security policies accordingly. A coffee shop cannot be treated like a secure office, as its open environment exposes different types of threats. Employees need clear guidance on how to stay safe and protect company data. Neglecting security on public Wi-Fi can have serious consequences, as hackers often target these locations to exploit remote workers. Equip your team with the right knowledge and tools, and enforce a robust external network security policy to keep company data safe. The Dangers of Open Networks Free internet access is a major draw for remote workers frequenting cafes, malls, libraries, and coworking spaces. However, these networks rarely have encryption or strong security, and even when they do, they lack the specific controls that would be present in a secure company network. This makes it easy for cybercriminals to intercept network traffic and steal passwords or sensitive emails in a matter of seconds. Attackers often set up fake networks that look legitimate. They might give them names such as “Free Wi-Fi” or give them a name resembling a nearby business, such as a coffee shop or café, to trick users. Once connected, the hacker who controls the network sees everything the employee sends. This is a classic “man-in-the-middle” attack. It is critical to advise employees never to rely on open connections. Networks that require a password may still be widely shared, posing significant risks to business data. Exercise caution at all times when accessing public networks. Mandating Virtual Private Networks The most effective tool for remote security is a VPN. A Virtual Private Network encrypts all data leaving the laptop by creating a secure tunnel through the unsecured public internet. This makes the data unreadable to anyone trying to snoop. Providing a VPN is essential for remote work, and employees should be required to use it whenever they are outside the office. Ensure the software is easy to launch and operate, as overly complex tools may be ignored. Whenever possible, configure the VPN to connect automatically on employee devices, eliminating human error and ensuring continuous protection. At the same time, enforce mandatory VPN usage by implementing technical controls that prevent employees from bypassing the connection when accessing company servers. The Risk of Visual Hacking Digital threats are not the only concern in public spaces since someone sitting at the next table can easily glance at a screen. Visual hacking involves stealing information just by looking over a shoulder, which makes it low-tech but highly effective and hard to trace. Employees often forget how visible their screens are to passers-by, and in a crowded room full of prying eyes, sensitive client data, financial spreadsheets, and product designs are at risk of being viewed and even covertly photographed by malicious actors. To address this physical security gap, issue privacy screens to all employees who work remotely. Privacy screens are filters that make laptop and monitor screens appear black from the side, and only the person sitting directly in front can see the content. Some devices come with built-in hardware privacy screens that obscure content so that it cannot be viewed from an angle. Physical Security of Devices Leaving a laptop unattended is a recipe for theft. In a secure office, you might walk away to get water or even leave the office and expect to find your device in the same place, untouched. In a coffee shop, that same action can cost you a device, since thieves are always scanning for distracted victims and are quick to act. Your remote work policy should stress the importance of physical device security. Employees must keep their laptops with them at all times and never entrust them to strangers. A laptop can be stolen and its data accessed in just seconds. Encourage employees to use cable locks, particularly if they plan to remain in one location for an extended period. While not fool proof, locks serve as a deterrent, especially in coworking spaces where some level of security is expected. The goal is to make theft more difficult, and staying aware of the surroundings helps employees assess potential risks. Handling Phone Calls and Conversations Coffee shops can be noisy, but conversations still travel through the air. Discussing confidential business matters in public is risky, as you never know who might be listening. Competitors or malicious actors could easily overhear sensitive information. Employees should avoid discussing sensitive matters in these “third places.” If a call is necessary, they should step outside or move to a private space, such as a car. While headphones prevent others from hearing the other side, the employee’s own voice can still be overheard. Creating a Clear Remote Work Policy Employees shouldn’t have to guess the rules. A written policy clarifies expectations, sets standards, and supports training and enforcement. Include dedicated sections on public Wi-Fi and physical security, and explain the reasoning behind each rule so employees understand their importance. Make sure the policy is easily accessible on the company intranet. Most importantly, review this policy annually as technology changes. As new threats emerge, your guidelines must also evolve to counter them. Make routine updates to the policy, and reissue the revised versions to keep the conversation about security alive and ongoing. Empower Your Remote Teams While working from a “third place” offers flexibility and a morale boost, it also requires a higher level of vigilance. This makes prioritising public Wi-Fi security and physical awareness non-negotiable, and you must equip your team to work safely from anywhere. With the right tools and policies, you can manage the risks while enjoying the benefits of remote work. Success comes from balancing freedom with responsibility, and well-informed employees serve as your strongest line of defence. Protect your data, no matter where your team works.  Is your team working remotely without a safety net? We help businesses implement secure remote access solutions and policies, ensuring your data stays private, even on public networks. Call us today to fortify your remote workforce.
by Tanya Wetson-Catt 20 February 2026
Time moves fast in the world of technology, and operating systems that once felt cutting-edge are becoming obsolete. With Microsoft having set the deadline for Windows Server 2016 End of Support to January 12, 2027 , the clock is ticking for businesses that use this operating system. Once support ends, Microsoft will no longer provide security updates or patches, leaving your business systems vulnerable. It’s not just about missing new features, continuing to use unsupported software significantly increases the risk of cyberattacks. If your systems are still on Windows Server 2016, now is the time to plan your upgrade. With about a year until support ends, waiting until the last minute can lead to rushed decisions and higher costs. Understanding the Security Implications When support ends, the protection provided by security updates and patches disappears, as Microsoft will no longer fix bugs or vulnerabilities. Hackers often target unsupported systems, knowing any new exploits will go unpatched and open the door to attacks. Legacy systems put IT administrators in a tough spot. Without vendor support, defending against threats becomes nearly impossible, compliance with industry regulations is compromised, and running unsupported software can lead to failed audits. Additionally, customer data on servers running this operating system is vulnerable to theft and ransomware. The cost of a breach far outweighs the cost of upgrading. Using unsupported systems is like driving a faulty, uninsured car, failure is inevitable. The question isn’t if it will happen, but when. The Case for Cloud Migration With the end-of-support deadline approaching, businesses face a choice: purchase new physical servers that run the latest Windows Server editions, or migrate their infrastructure to the cloud. Investing in new hardware and software comes with substantial upfront costs and locks you into that capacity for five years, the typical span of mainstream support for Windows Server , plus an additional five years for Long-Term Servicing Channel (LTSC) releases. On the other hand, a cloud migration strategy offers a more flexible alternative. Platforms such as Microsoft Azure or Amazon’s AWS cloud services, allow you to select virtualised computing resources such as servers and storage, which can scale as needed. On these platforms, you only pay for what you use, transforming your IT spending from capital expenditure to operating expense. The cloud provides greater reliability and disaster recovery, eliminating concerns about hard drive failures in your server rack. Cloud providers handle the management and upgrades of the physical infrastructure, freeing your IT team to focus on driving business growth. Analyse Your Current Workloads Before moving to the cloud, it’s essential to know what you’re working with. Take inventory of all applications running on your Windows Server 2016 machines. While some are cloud-ready, others may need updates or reconfiguration. Identify which workloads are critical to your daily operations and prioritise them in your migration plan. You may also discover applications you no longer need, making this an ideal time to streamline and clean up your environment. When in doubt, consult with your software vendors to confirm compatibility, as they might have specific requirements for newer operating systems. Gathering this information early helps you to avoid surprises during the actual migration. Create a Phased Migration Plan When transitioning to a new system, moving everything at once is risky, ‘big bang’ migrations often cause downtime and confusion. The best approach is a phased migration to manage risk effectively. Begin with low-impact workloads to test the process, then proceed to medium and high-impact workloads once you’re confident everything runs smoothly. Set a realistic timeline that beats the server upgrade deadline by a significant margin, and then work backward from the end-of-support date. This approach allows for plenty of buffer time for testing and troubleshooting, since rushing migrations often results in mistakes and security gaps. Communicate the schedule to your staff clearly, they need to know when maintenance windows will occur, so that they can also manage their workflows effectively. Managing expectations is just as important as managing servers, and you don’t want to get in your own way. A smooth transition requires everyone to be informed and on the same page. Test and Validate Once you migrate a workload, it’s essential to verify that it functions as expected. Key questions to ask include: Does the application launch correctly? Can users access their data without permission errors? Testing is the most critical phase of any migration. After migration, run extensive performance benchmarks to compare the new system with the old one. The cloud should offer equal or better speed, and if things are slow, you might need to adjust resources. Optimisation will be a normal part of the migration process, until you find the perfect balance that works for you. The summarised steps for a successful migration include: Audit all current hardware and software assets Choose between an on-premise upgrade or a cloud migration Back up all data securely before making changes Test applications thoroughly in the new environment Do not declare victory until users confirm everything is working. The Cost of Doing Nothing Ignoring the end of support deadline is not a viable strategy. Some businesses hope to delay until the last minute and then rush a migration, but this is extremely risky. Cybercriminals constantly target outdated, vulnerable systems, often using automated bots to scan for weaknesses. If you continue using Windows Server 2016 past the extended support dates, you may need to purchase 'Extended Security Updates.' While Microsoft offers this service, it is extremely costly, and the price rises each year, making it more a penalty for delay than a sustainable long-term solution. Act Now to Modernise Your Infrastructure If your business still relies on Windows Server 2016, the end of support marks a pivotal moment for your IT strategy, upgrading your technology stack is no longer optional. Whether you choose new hardware or a cloud solution, decisive action is required. Take this opportunity to enhance your legacy system’s security and efficiency, ensuring your modern business runs on a modern infrastructure. Don’t let time compromise your data’s safety, plan your migration today and safeguard your future.  Concerned about the approaching Windows Server 2016 end-of-support deadline? We specialise in smooth migrations to the cloud and modern server environments. Let us take care of the technical heavy lifting, contact us today to begin your upgrade plan.
by Tanya Wetson-Catt 16 February 2026
For years, enabling Multi-Factor Authentication (MFA) has been a cornerstone of account and device security. While MFA remains essential, the threat landscape has evolved, making some older methods less effective. The most common form of MFA, four- or six-digit codes sent via SMS, is convenient and familiar, and it’s certainly better than relying on passwords alone. However, SMS is an outdated technology, and cybercriminals have developed reliable ways to bypass it. For organisations handling sensitive data, SMS-based MFA is no longer sufficient. It’s time to adopt the next generation of phishing-resistant MFA to stay ahead of today’s attackers. SMS was never intended to serve as a secure authentication channel. Its reliance on cellular networks exposes it to security flaws, particularly in telecommunication protocols such as Signaling System No. 7 (SS7), used for communication between networks. Attackers know that many businesses still use SMS for MFA, which makes them appealing targets. For instance, hackers can exploit SS7 vulnerabilities to intercept text messages without touching your phone. Techniques such as eavesdropping, message redirection, and message injection can be carried out within the carrier network or during over-the-air transmission. SMS codes are also vulnerable to phishing. If a user enters their username, password, and SMS code on a fake login page, attackers can capture all three in real time and immediately gain access the legitimate account. Understanding SIM Swapping Attacks One of the most dangerous threats to SMS-based security is the SIM swap. In SIM swapping attacks, a criminal contacts your mobile carrier pretending to be you and claims to have lost their phone. They then request the support staff to port your number to a new blank SIM card in their possession. If they succeed, your phone goes offline, allowing them to receive all calls and SMS messages, including MFA codes for banking and email. Without knowing your password, they can quickly reset credentials and gain full access to your accounts. This attack doesn’t depend on advanced hacking skills; instead, it exploits social engineering tactics against mobile carrier support staff, making it a low-tech method with high‑impact consequences. Why Phishing-Resistant MFA Is the New Gold Standard To prevent these attacks, it’s essential to remove the human element from authentication by using phishing-resistant MFA. This approach relies on secure cryptographic protocols that tie login attempts to specific domains. One of the more prominent standards used for such authentication is Fast Identity Online 2 (FIDO2) open standard, that uses passkeys created using public key cryptography linking a specific device to a domain. Even if a user is tricked into clicking a phishing link, their authenticator application will not release the credentials because the domain does not match the specific record. The technology is also passwordless, which removes the threat of phishing attacks that capture credentials and one-time passwords (OTPs). Hackers are forced to target the endpoint device itself, which is far more difficult than deceiving users. Implementing Hardware Security Keys Perhaps one of the strongest phishing-resistant authentication solutions involves hardware security keys. Hardware security keys are physical devices resembling a USB drive, which can be plugged into a computer or tapped against a mobile device. To log in, you simply insert the key into the computer or touch a button, and the key performs a cryptographic handshake with the service. This method is quite secure since there are no codes to type, and attackers can’t steal your key over the internet. Unless they physically steal the key from you, they cannot access your account. Mobile Authentication Apps and Push Notifications If physical keys are not feasible for your business, mobile authenticator apps such as Microsoft or Google Authenticator are a step up from SMS MFA. These apps generate codes locally on the device, eliminating the risk of SIM swapping or SMS interception since the codes are not sent over a cellular network. Simple push notifications also carry risks. For example, attackers may flood a user’s phone with repeated login approval requests, causing “ MFA fatigue,” where a frustrated or confused user taps “approve” just to stop the notifications. Modern authenticator apps address this with “number matching,” requiring the user to enter a number shown on their login screen into the app. This ensures the person approving the login is physically present at their computer. Passkeys: The Future of Authentication With passwords being routinely compromised, modern systems are embracing passkeys, which are digital credentials stored on a device and protected by biometrics such as fingerprint or Face ID. Passkeys are phishing-resistant and can be synchronised across your ecosystem, such as iCloud Keychain or Google Password Manager. They offer the security of a hardware key with the convenience of a device that you already carry. Passkeys reduce the workload for IT support, as there are no passwords to store, reset, or manage. They simplify the user experience while strengthening security. Balancing Security With User Experience Moving away from SMS-based MFA requires a cultural shift. Since users are already used to the universality and convenience of text messages, the introduction of physical keys and authenticator apps can trigger resistance. It’s important to explain the reasoning behind the change, highlighting the realities of SIM-swapping attacks and the value of the protected information. When users understand the risks, they are more likely to embrace the new measures. While a phased rollout can help ease the transition for the general user base, phishing-resistant MFA should be mandatory for privileged accounts. Administrators and executives must not rely on SMS-based MFA. The Costs of Inaction Sticking with legacy MFA techniques is a ticking time bomb that gives a false sense of security. While it may satisfy compliance requirements, it leaves systems vulnerable to attacks and breaches, which can be both costly and embarrassing. Upgrading your authentication methods offers one of the highest returns on investment in cybersecurity. The cost of hardware keys or management software is minimal compared to the expense of incident response and data recovery. Is your business ready to move beyond passwords and text codes? We specialise in deploying modern identity solutions that keep your data safe without frustrating your team. Reach out, and we’ll help you implement a secure and user-friendly authentication strategy.